“I have noticed a big shift towards organic, whole food and healthier options for baking and baking mixes. But, in saying that, people will always lean towards something chocolate and sweet,” said Mare Van Der Berg from Flour & Dough.
Flour & Dough caters to various dietary needs while being innovative, creative and delicious. Their mixes are all recipes that Berg has come up with and trialled over many years to be foolproof, quick, and easy to make without the added mess.
“People are busy; some work multiple jobs to keep the lights on and the mortgage paid and have less time to prepare meals from scratch. Convenience food has always been convenient, and we all need quick and easy in our lives.”
“I think consumers are moving to be healthier, whether here and there or a complete shift. A lot of consumers are trying to, within their means, choose what they consume daily. I also noticed a different need for breakfast, lunch and dinner. There seems to be a shift from traditional breakfast or tea-time foods. This is something I am working on now.”
Berg is also noticing an increase in the costs of whole foods and organic products and feels that the new labelling laws make specific products even more expensive than they used to be. Both big and small companies are dropping lines as they are not viable anymore, which is sad for consumers.
With sustainability on the rise, major companies are also shifting entire lines to make their packaging and supply chain more sustainable.
Being a semi-finalist in the Foodstuffs Emerging Supplier Competition, Flour & Dough recognised the need for sustainability in packaging and the back end. As a small company, Flour & Dough is still a work in progress with recyclable packaging and a reduction in emissions.
