Eat Pastry cannot help being a part of trends even if it avoids them, like the recent viral Tiktok air fryer cookie.
“We just make a good product and let the customers take it from there. Our cookie dough has always been in the trending culture since it's versatile, vegan, fun and tasty. Good things just stick around,” said Jessie Elias, CEO of Eat Pastry.
Although the brand’s products are not conventionally meant to be air-fried, the changing consumer trends have pushed them to consider tweaking their packaging to include air fryer cooking instructions.
“Even though you can eat it raw, we've seen our cookies baked in the air fryer, which is perfect. It's non-GMO, vegan, majority women-owned and freakin delicious.”
According to Elias, moving into the new year with new trends, the biggest challenge remains post-pandemic inflation.
