Women in Business, Julia Illera: Witnessing the importance of strategic thinking and market dynamics within the coffee industry inspired Euromonitor International research manager Julia Illera to broaden her career horizon. She began her journey into market research in Colombia, balancing the hustle and bustle of Latin American culture with her role as an intellectual property and strategy specialist for a leading coffee brand.
However, the multicultural and balanced Sydney, Australia, promised more opportunities for Illera, pushing her to immerse herself. Illera flourished, discovering Australian brands and consumer preferences fuelled her passion for market research. This led to her working her way up the ranks at Euromonitor International, where she was appointed Research Manager in late 2022.
After ten years of working at Euromonitor, Illera has built up her knowledge of the Australian supermarket industry, claiming she can list more brands in a grocery store than a local store.
“It’s an interesting challenge filled with endless opportunities to uncover insights and support all types of companies in making better strategic and commercial decisions,” said Illera.
“The journey from Colombia to Sydney has been nothing short of stimulating, shaping my passion for research.”
Illera has been met with enthusiasm in her career, highlighting how becoming the Research Manager at Euromonitor has been significant and rewarding. She is passionate about understanding the Australian market whilst mentoring and supporting others in their professional growth.
“Leading a team and delving into diverse market landscapes has been both challenging and immensely rewarding,” explained Illera.
“It’s a role that allows me to leverage my expertise while continuously learning and sharing knowledge with my colleagues and clients.”
