UK | Asda unveiled a major store investment programme in its home county, as part of its ongoing strategy to enhance the in-store experience for customers.
The supermarket, celebrating its 60th anniversary this year, has invested GBP 7.2 million to upgrade stores in Kingswood, Harrogate, York, Pudsey, and Keighley by the end of 2025.
Each store included in the programme will benefit from full shop floor refurbishments, including a simpler and more intuitive layout, as well as new feature lighting and neon signage, all designed to modernise the space and enhance the shopping experience for customers.
An additional GBP 4.6 million will also be invested in two stores in the surrounding area, Grimsby and Stockton, with the retailer aiming to extend the programme to more UK locations next year.
Work will begin in most stores in September and is expected to take around seven weeks per store. All stores will remain open as usual for customers during working hours.
“We’re proud to continue investing in the communities we serve, especially in Yorkshire, where our story began 60 years ago,” said Liz Evans, Chief Commercial Officer - Retail and Non-Food.
"Following the successful refurbishment of our Pilsworth store earlier this year, we’re pleased to share our plans to modernise these Yorkshire stores and further enhance the shopping experience.”
These upgrades follow the transformation of Asda’s Pilsworth store in Bury, which reopened in March after a GBP two million investment and has since received overwhelmingly positive feedback from customers.
This programme marked another significant investment for Asda, as the retailer continued to focus on delivering the best in-store experience and the lowest prices of all the major traditional supermarkets.
These investments have already made a tangible difference as Asda has now secured six Grocer 33 ‘Store of the Week’ awards for service in 2025.
It also recently reclaimed its title of the UK’s lowest-priced major supermarket at the Grocer Gold Awards, following a material investment in its Rollback proposition.
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