USA | Cheez-It has unleashed its biggest innovation in three years, something unlike anything fans have ever crunched before.
Enter Cheez-It Crunch, a bold new snack lineup that combines 100 percent real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavour in every bite.
Cheez-It recognises the shift toward sensory snacking experiences – a trend confirmed by a 55 per cent increase in crunchy snack social videos over the past year. Cheez-It Crunch answered that demand with three new irresistible, multisensorial flavours that satisfy cravings anytime, anywhere.
"We've taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience," said Cara Tragseiler, Senior Brand Director for Cheez-It.
"As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers."
Cheez-It Crunch comes in three deliciously daring flavours, each made with 100 percent real cheese:
- Cheez-It Crunch Kick'n Nacho Cheese: Imagine the taste of tangy nacho cheese, now in one crunchy, cheesy bite. Classic cheddar cheese is layered with a kick of nacho spice for a satisfyingly spicy and savoury flavour.
- Cheez-It Crunch Zesty Jalapeno Cheddar: Combines the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno. The initial cheesy flavour is followed by a zesty heat that builds with each bite.
- Cheez-It Crunch Sharp White Cheddar: Hitting shelves nationwide in Jan. 2026 – experience sharp white cheddar cheese with a satisfying crunch. A complex cheddar taste with buttery notes in every irresistible bite.
Fans can get an early taste starting in October when Kick'n Nacho Cheese and Zesty Jalapeno Cheddar hit 7-Eleven stores.
In January 2026, these two flavours, plus the Cheez-It Crunch Sharp White Cheddar flavour, will roll out at retailers.
