USA | Driscoll’s, a family-owned business for generations, was recognised as the second-highest retail food and beverage brand in Circana’s ranking of top food and beverage brands.
This achievement highlighted an essential part of Driscoll’s mission to continually delight consumers through flavour innovation to meet the growing demand for delicious fresh produce.
“It’s truly humbling to see Driscoll’s recognised alongside iconic brands,” said Soren Bjorn, CEO of Driscoll’s.
“Our success comes from staying true to our purpose: prioritising flavour so that healthy produce can be an irresistible part of a balanced diet. Every berry we grow reflects years of dedication to quality and taste, ensuring our consumers have an exceptional experience.”
According to Circana, berries have emerged as one of the fastest-growing fresh food categories, contributing USD 4.2 billion in sales over the last five years.
With innovations like the Sweetest Batch premium segment and a sizeable organic offering, Driscoll's has helped set new standards for flavour and choice in fresh produce.
“Driscoll’s has earned its position as the second-highest selling brand nationally, climbing two spots from last year with an impressive 12 percent growth in sales and 13 percent growth in units sold, making it the fastest-growing brand among the top 40 in U.S. retail,” said Jonna Parker, vice president of the fresh foods group at Circana.
“The U.S. market has demonstrated that consumers prioritise fresh produce, even amid economic uncertainty and inflation. U.S. fresh berries have been among the highest growth consumer goods for many years, setting an example for the global opportunity for category growth.”
Since earning a spot in the top ten in 2019, Driscoll’s has maintained steady growth, driven by a commitment to delivering Only the Finest Berries. For year-end 2024, it was one of only two brands among the top 15 to achieve double-digit growth in both unit and dollar sales.
