Kraft Heinz Company has announced the launch of its newest brand in North America, HOMEBAKE 425°/:30, a family-friendly,mix-and-match collection of delicious frozen entrée, side, and veggie dishes with over 500 possible menu combinations from 15 base products.
Due to the proprietary technology in the HOMEBAKE roasting pan and the unique cooking process, all offerings are uniquely designed to cook together in one standard oven at 425 degrees for 30 minutes, a first for the industry.
Menu items for mains include Chicken Parmesan, Southwest Style, Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Meatballs, and Garlic Butter Chicken Scampi.
This new technology caters to the 61 percent of Americans who prefer a homemade dinner each night. At the same time, over one-third of them are dissatisfied with the end product, resulting in over 3.7 billion home-cooked dinners a year that miss the mark.
“With HOMEBAKE 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customisation, and crave-ability,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz.
“As a company, we’re doubling on disruptive and insight-led innovation. HOMEBAKE 425°/:30 is a great example as we redefine what’s possible for the frozen category.”
Consumers pick their entrée, side, and veggie of choice, place all three in the oven together, set the timer, and then plate piping hot and crave-worthy dinner right out of the trays, getting 30 minutes back in their day.
