Monster Energy has teamed up with the seven-time World Champion Formula One driver Lewis Hamilton for the second time to release a new zero-sugar energy drink. The drink has a peach nectarine flavour, and the cans feature a design by artist Mad Dog Jones.
“During its 20th anniversary year, Monster has broken records to become the number one deliverer of value growth in the entire soft drinks category. Lewis has broken records for the most wins, pole positions, and podium finishes in Formula One as well. This innovation brings together two cultural icons, and we’re confident it’s going to disrupt the category and drive sales,” said Martin Attock, VP of Commercial Development at Coca-Cola Europacifc Partners GB.
Single cans are available for purchase now, and a multipack will be available in January 2023.
