Aldi has lowered its prices on an extensive range of fruit and veg products to help Britain eat well for less.
Shoppers at the UK’s cheapest supermarket can now enjoy even lower prices on items including berries, grapes, tomatoes, apples and ready-to-eat salads.
The latest price drop – the biggest round of cuts Aldi has announced this year – represents around a quarter of its produce range, with more than 50 items falling in price by an average of seven percent.
Consumer group Which? recently named Aldi the Cheapest Supermarket of the Month for January, with a basket of 72 items costing 32 percent more at the most expensive supermarket than Aldi.
Julie Ashfield, Managing Director of Buying at Aldi, said that in 2024, Aldi aiming to cut more prices than ever before.
“Helping our customers access the lowest prices possible,” said Ashfield.
“At Aldi, we are committed to making healthy and varied diets affordable for all – with many customers often coming to us for our low prices but staying for the award-winning quality.”
Recent research from Aldi, Britain’s fourth-largest supermarket, found that the average UK adult only eats five-a-day four times a week. To help, it compiled a set of recipes using different fruits and vegetables to inspire the nation when cooking, available here.
Aldi also recently revealed it spent an additional £1.3 billion with British suppliers in 2023, who provide more than three-quarters of all items sold in its stores.
