PLANT-BASED LAUNCH

Coca-Cola European Partners (CCEP) is set to launch a range of plant-based drinks, a first for the company. AdeZ, is a dairy-free smoothie that contains seeds, fruit juices and vitamins and is available in three flavour variants including: Amazing Almond Mango-Passionfruit; Mighty Oat Strawberry-Banana; and Courageous Coconut Berry. “Consumers are increasingly conscious of their nutritional choices and lead busy lives – almost half are more likely to buy an item if they know the nutritional information,” said Simon Harrison, customer marketing director GB at CCEP. “We know they are also looking for more functional drinks that taste great, which is why the launch of AdeZ in GB will provide an opportunity for retailers to meet this consumer demand.”