Pringles’ new product takes the mess out of a seven-layer dip. The chips are made traditional dip ingredients: refried beans, sour cream, guacamole, cheese, salsa, green onions, and olives. Seven-layer dip is a favourite American party food, as are Pringles – combining the two seemed natural.
The famous parabolic stacked chips are perfect for dipping in their pre-existing flavours, but this new flavour will allow consumers to double down on flavour and texture, or enjoy the dip flavour without any mess.
This is the latest in the brand’s constantly-innovating range of chips, introduced in time for the U.S.’s end-of-summer party scene. It will have a limited run, unless customer response indicates otherwise.