Reddi-wip, a brand of Conagra Brands, Inc. and the leader in the whipped topping category, has debuted two plant-based, non-dairy varieties: Reddi-wip Non-Dairy Coconut and Reddi-wip Non-Dairy Almond whipped topping. The innovation addresses the growing consumer demand for non-dairy options across the larger dairy category.
"We've seen tremendous growth in non-dairy, plant-based foods due to consumers' dietary restrictions and changing taste preferences," said Ryan Clark, president of the Refrigerated and Frozen division at Conagra Brands. "This is an exciting innovation for Reddi-wip that addresses this broader consumer demand and the requests we've received from consumers asking us to bring a non-dairy variety to market."
In fact, according to Mintel International, U.S. non-dairy milk sales grew 61% in the last five years.* In addition, almond and coconut are among the top non-dairy milk purchased.**
The new, gluten-free varieties are 10 calories per serving and free of artificial flavours and artificial preservatives. They began shipping to retailers in late May and will be available nationally in the coming months. The suggested retail price is $3.99 for a six-ounce can.
The move to offer plant-based varieties follows other recent changes to Reddi-wip that addressed consumer desire for more ingredient transparency, including moving to natural flavours and cream from cows not treated with artificial growth hormone (rBST)*** in the original dairy varieties.