After a successful pilot in the UK, KitKat V will now be sold in 15 countries across Europe. The chocolate bar has been trialled with limited runs in a number of countries, including NZ in 2021.
Countries such as Germany, the United Kingdom, France, Austria, Denmark, Sweden, Finland, Latvia, Lithuania, Estonia, Greece, Portugal, Poland, Hungary, and the Netherlands will see the sweet treat permanently on shelves.
"We are seeing a strong trend in food with more people looking for plant-based options, including for treats. This is one of the biggest launches ever for a vegan alternative of a major confectionery brand, and it shows our confidence in this trend. We're delighted to offer KitKat V to all those KitKat fans out there who asked us to make it happen," said Corinne Gabler, Head of Confectionery for Europe.
