Retailer Celebrates Landmark Anniversary By Giving Back To Customers


Asda has announced it will give away £15m to customers throughout September to mark the first birthday of its hugely popular Asda Rewards loyalty app.

The supermarket has launched a new ‘Spin the Wheel’ game in its Rewards app, giving customers a guaranteed Cashpot bonus every time they ‘spin’ during September.

To win their share of the £15 million up for grabs, customers need to spend £5 or more in-store or online, scan their Rewards app and spin the wheel. Depending on where the wheel lands, 50p, £1, £5 or £100 will be added to their Cashpots.

The £15m Spin the Wheel bonus is the biggest giveaway since Asda Rewards launched 12 months ago. More than seven million customers have used the app since launch and have earned over £200m in their Cashpots, which they can use to reduce their grocery bills.

To celebrate Asda Rewards’ first birthday, from Thursday, 21st September to Monday, 24th September, it will also have a physical version of Spin the Wheel game at fifteen stores, including Watford, Derby and Pudsey.

Customers shopping at one of these stores will be able to play the physical version of the game and will be in with a chance of winning merchandise and a range of Asda products.

Mark Baxter, Senior Director for Loyalty at Asda, said the retailer launched Asda Rewards last year to reward customers for shopping at Asda. Since then, over seven million customers have earned pounds by buying star products and completing missions.

“We are always looking at new ways to give back to our customers via Asda Rewards, so we’re excited to celebrate its first birthday by rewarding our customers with a guaranteed Cashpot bonus throughout September,” said Baxter.

Rewards allow customers to earn pounds, rather than points, each time they purchase certain products or complete a milestone mission.

New Asda Rewards users can also take advantage of the First Scan Bonus until Saturday 30th, September.

Customers who download Asda Rewards, sign up for an account, and scan the app before 30th September will receive £5 in their Cashpot.

To get started on Rewards, customers must download the Asda Rewards app and log in with or create an Asda Groceries account.