Innovative snack-sized apple company Rockit Global is gearing up to inspire millions of consumers across GCC countries to Ready. Set. Rockit. Back to school during its peak sales period.
This builds on the existing Ready. Set. Rockit. campaign, where 79 percent of tested consumers said they liked or loved the campaign (Q4 2022), fueling children and parents alike with a powerful punch of vitamins, antioxidants, and fibre as they Rockit back to school, work or play.
Rockit Market Manager for the Middle East and North Africa (MENA), Ziad El Chawa, said the apple brand, sold in 30 territories worldwide, continues to prove popular with consumers in the Middle East.
Rockit sales have increased 35 percent year-on-year in the UAE, and unprompted consumer brand awareness has jumped a massive nine percent between the second quarter of 2023 and the second quarter of 2022.
"Momentum from the highly engaging Ready. Set. Rockit. campaign is set to continue this growth, attracting millions of new Rockit consumers during the peak Back to School sales period," said Chawa.
"As part of our ambition to become the world's most loved apple brand, we're excited to collaborate with our partners across the Gulf region to enhance our activities each year."
Rockit Global is launching its Ready. Set. Rockit. Back to School campaign in hundreds of stores with targeted tasting moments and gamified displays to build a connection to the Rockit brand and drive consumer demand.
Rockit will have a significant presence in-store with compelling activations encouraging children to stay fit and healthy, along with creative limited edition gift boxes shaped like a book containing premium, healthy and tasty Rockit apples, a pencil case and games. This will be supported by extensive digital activity, including a social media competition with 20 juicers on the @Rockitapplearabia Instagram page.
Rockit Marketing Executive for the Middle East and North Africa, Suha El Dassouki, said Rockit was an apple brand that thought and acted differently, which was the key to its growing global success.
"We do things differently by focusing on enriching the lives of our consumers and finding new ways to enhance their retail experience. Our brand character, Rocki, is leading this strong omnichannel campaign with positivity and natural energy to highlight the importance of learning while inspiring millions of new consumers to Rockit daily," said El Dassouki.
El Dassouki continued that Rockit Global have worked hard to pack a punch with its premium product and an exciting experience for its consumers across the Gulf region during this peak sales period.
"There's something for everyone in this world-leading marketing campaign, enabling consumers to enjoy the Back to School season the Rockit Way."
It's just another step in the brand's journey towards sharing 400 million delicious and nutritious snack-sized apples with the world by 2025.
Rockit Back to School limited-edition packs are now available in stores and online across the GCC countries.
