The Beloved Sandwich

Waitrose

The new meal deal at Waitrose will launch on the 30th of August. For £5, customers will be able to choose from over 300 products and can opt for one of our sandwiches, wraps or salads, or sushi (from a selected range), along with a choice of snack from a selection of cereal bars, crisps and snack pots, and a drink.

Options within the offer include customer favourites such as our Essential Waitrose Cheese and Onion sandwich, PlantLiving No Duck Hoisin Wrap, Waitrose Prawn Mayo sandwich, Waitrose Chicken and Bacon Caesar wrap, Waitrose PlantLiving VLT, Waitrose Chicken, Tomato and Basil Pasta, Taiko Crispy Duck Rolls, Waitrose Flapjack, Waitrose LoveLife Nuts, Fruit and Seeds, Deliciously Ella Cashew Cranberry Fruit Nut and Seed Bar, Waitrose Pineapple Fingers (120g), Waitrose Freshly Squeezed Orange Juice and Waitrose Strawberry and Banana Smoothie.

Jennifer Moscardini, Waitrose Food to Go Buyer, said the UK was a nation of sandwich lovers, with sales of the beloved lunchtime option up nearly 40 percent since 2020.

"More people are working in offices again and travelling more, so looking for a fantastic meal deal option," said Moscardini.

Waitrose's lunchtime deal means its customers can get an excellent quality sandwich, wrap, salad, or sushi, along with a snack and a drink for £5, and if they have a myWaitrose loyalty card and a reusable cup, they can get a free cup of coffee at the same time.

"We haven't compromised on our standards either. We use British higher welfare chicken, pork and beef in our sandwiches, MSC prawns and salmon, and all our eggs come from free-range hens."

This year, Waitrose has introduced more meal deals than ever before to help customers with the cost of living crisis and invest £100m in new lower prices across our aisles.

Over the last ten years, the retailer's best-selling sandwich has been prawn mayonnaise, followed by Egg Mayonnaise and the Classic BLT. However, wraps have become increasingly popular, with one in four people buying one instead.