Price Matching Between Supermarkets


As the cost of living challenges continue, Sainsbury's remains wholly focused on providing great value for the products customers buy most often. Sainsbury's has added over 40 products to its Aldi Price Match campaign, making it the biggest yet with over 400 products. Additions include a range of Sainsbury's soups, burger buns and bread for those late summer BBQs, and sweet treats like Bramley Apple Pies.

Food inflation is slowing, and Sainsbury's has fully committed to delivering customer savings. With the price of butter continuing to come down, the retailer has cut the price of its Sainsbury's British Butter 250g by 10 percent since May, now £1.79. Cheese, fish fingers and toilet rolls are some more popular products Sainsbury's has lowered prices on ahead of the busy back-to-school period.

Through Sainsbury's loyalty program, Nectar Prices, which offers Nectar customers lower prices on a wide range of products, now also encompasses value for frozen foods for the first time, completing the rollout of Nectar Prices across Sainsbury's. Customers can now get Nectar Prices on over 5,000 products in Sainsbury's supermarkets and online, with new deals launching today, including up to half price on frozen favourites such as Birds Eye Fish Fingers, Goodfellas Thin Margherita Pizza and Linda McCartney Original Sausages. Since the launch of Nectar Prices in April, Nectar customers have saved over £244m.

As Sainsbury's continues to go big on value for customers, it has also announced expanding its Pocket-Friendly Prices campaign to 55 products across most convenience stores. This campaign highlights the tremendous everyday competitive value the retailer offers customers on the most popular essentials inconvenience, including Sainsbury's chicken breast fillets, butter and baked beans.

Earlier this year, Sainsbury's launched Stamford Street, a new brand for all its entry price point products. With the rollout of around 200 products now nearing completion, the distinctive packaging, dedicated in-store signage, and custom website page make it easier than ever for customers to find everyday staples at budget-friendly prices.

Simon Roberts, Chief Executive of Sainsbury's, said that Sainsbury's continued to do all it could to battle inflation, and as costs fall, so do the supermarket's prices.

"We're passing savings on as fast as we can, wherever we can so that customers get the very best prices when they shop with us. With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you're shopping for, you will always be getting great value at Sainsbury's," said Roberts.

From offering great value through its Stamford Street range and passing cost price savings on to customers to Nectar Prices promotions, Aldi Price Match value and Pocket-Friendly Prices for our convenience shoppers, Sainsbury's value offering will help make delicious meals for busy families, great lunch boxes for the return to school and weekend treats affordable to more customers.