Transparency In Marketing For Breast Milk Substitutes

breast milk substitute

Nestlé published its 2022 WHO Code Compliance Report, which outlined its commitment to leading the way concerning the responsible marketing of breast milk substitutes (BMS).

Compliance with the Nestlé Policy For Implementing the WHO Code is mandatory. Every year, Nestlé publishes an external report summarising the results of its annual compliance record and actions taken to remedy any non-compliance. The latest report highlights the firm's swift actions when non-compliance is confirmed, including disciplinary measures.

Serena Aboutboul, Head of the Nutrition Strategic Business Unit, said that Nestlé fosters a culture of compliance and that its industry-leading policies and systems are aligned with its values and rooted in respect.

"This involves everyone in our business to ensure we operate with integrity and adhere to relevant laws and regulations, as well as our Executive Board, which oversees our efforts. Our ultimate goal is to help ensure that every infant and young child receives the best possible nutrition, giving them a strong foundation for a healthy future," said Aboutboul.

To maintain the highest levels of compliance, Nestlé continues to take preventative actions. For example, all maternal and early childhood employees must take the Nutrition Fundamentals eLearning module to support Policy implementation.

The company strengthens its internal compliance reporting system and supports increased comprehension of and compliance with its policy among third-party partners. Nestlé also encourages its employees and external stakeholders to anonymously share their concerns regarding its compliance on the 'Speak Up' platform.

Nestlé has evolved its policy for implementing the WHO Code. As of January 1 2023, the company has unilaterally stopped the promotion of infant formula for babies aged zero to six months as a minimum in all countries, including where no regulations exist. This new policy is in addition to the company's existing practice of not marketing formula for babies aged zero to 12 months as a minimum in 163 countries.

To read the full report. please click here.