USA | My/Mochi, the world's leading maker of mochi ice cream, has introduced a sensory-first twist on its classic treat.
The brand has launched Mochi Ice Cream Sandwiches - mochi ice cream balls enveloped by two soft cookies, inspired by Gen Z consumers seeking multi-textured, joyful eating moments.
"Gen Z is one of the most expressive and experiential generations when it comes to food," said Brigette Wolf, Chief Marketing Officer, My/Mochi.
"We scroll through TikTok and Instagram and are constantly inspired by how they personalise their experiences, playing with texture, temperature and mood. Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day."
The first two flavours, Strawberry Mochi Ice Cream, Sugar Cookie, Vanilla Mochi Ice Cream, and Chocolate Chip Cookie, will be sold as 2.45-oz single-serve sandwiches .They will launch exclusively on Gopuff, the leading instant commerce platform popular among younger shoppers.
Orders for frozen "Chunks, Bites and Dough" increased 220 percent year-to-date in 2025 on Gopuff, compared to the same period in 2024, demonstrating increased customer interest in poppable frozen treats within the already popular ice cream category on Gopuff.
"Our customers have always loved ice cream, and this year we've seen a significant rise in demand for single-serve frozen treats," said Carly Bickerstaff, Vice President of Merchandising at Gopuff.
"We want to be the go-to destination for discovering new and exciting products, and we know the new My/Mochi Ice Cream Sandwiches will be a huge hit. We can't wait for our customers to try them, just in time for the hot summer months."
The new mochi ice cream sandwiches are part of My/Mochi's broader strategy to expand the possibilities of where mochi can go, informed by consumer trends.
Since joining the company in 2023, Wolf has led an insight-driven growth agenda rooted in innovation and cultural listening.
"Coming from a background in both marketing and innovation, I know how important it is to make sure we are creating and selling products with the consumer at the centre. Doing this gives us a lot more runway to bring more flavours and formats of My/Mochi to our customers and continue growing our community," said Wolf.
In the last few years, her team has created limited-edition items, such as Classic Pickle Mochi Ice Cream and Barbie Birthday Cake, while also introducing new texture combinations, including Lemon Cheesecake and Sorbets, to the portfolio.
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