AUSTRALIA | A new range of deliciously sweet and tasty fruit jam has hit the shelves at Coles to help raise funds for Australian charity Hospitals United for Sick Kids.
The new Mum’s Jam, available in raspberry and strawberry flavours, extends the “Mum’s” brand. It has built on the successful fundraising efforts of the Mum’s Sause pizza and pasta sauces, which have raised over $3 million for Hospitals United for Sick Kids since 2019.
The two new products, made in Australia with fruit sourced from Aussie farms and containing no artificial colours or flavours, are on sale now only at Coles supermarkets and Coles Online for $4.00.
Fifty cents from each jar sold will be donated to Hospitals United for Sick Kids. The funds raised will be distributed to a Hospitals United for Sick Kids alliance partner in the state or territory where the jar was purchased, helping children in hospitals get home to the things they miss.
Coles General Manager Grocery Leanne White said Mum’s Jam was created to provide a tasty option for customers and raise funds.
“Coles is extremely excited to launch our new Mum’s Jam range for customers to enjoy and, importantly, feel good knowing their purchase will go towards raising much-needed funds for supporting sick kids in a time of need,” said White.
“Mum's Jam provides customers with an Australian-made range, and with a short ingredient list, it tastes just like Mum would make. We’ve seen how much the Mum’s Sause range has resonated with our customers with its value, taste and alignment to a worthy cause, and we are excited to help raise further funds for Hospitals United for Sick Kids with Mum’s Jam, plus offer a quick, easy and delicious staple spread for families."
Hospitals United for Sick Kids CEO Nicky Bowie said the money raised from the new Mum’s Jam will significantly benefit its alliance of hospitals, foundations and paediatric services.
“Hospitals United for Sick Kids is incredibly grateful for the support of Coles and its customers, who have been championing our cause over the past five years. By buying a Mum’s Sause product, they have helped fund pediatric projects and treatments in every state and territory of Australia,” said Bowie.
“We’re very excited about the Mum’s range expanding into the spreads aisle to help give shoppers more opportunities to help sick kids get home to the things they miss. Every jar of Mum’s Jam sold helps make a difference—whether funding life-saving emergency equipment for kids or bringing medical care home, thereby reducing the stress, cost, and disruption of hospital visits on sick kids and their families.”
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