CANADA | CULT Food Science Corp announced that its subsidiary, Further Foods Inc., launched Noochies! freeze-dried dog and cat petfood for direct-to-consumer sales in Canada.
These treats are the world's first high-protein, nutrient-rich pet treats produced without factory farming. Noochies! feature Bmmune®, a patent-pending nutritional yeast ingredient loaded with vitamins and amino acids designed to exceed dogs' and cats' protein requirements. The launch in Canada aimed to foster more partnerships with influencers and pet-focused communities.
CULT Food Science, a disruptive food technology platform pioneered the commercialisation of lab-grown meat and cellular agriculture to reshape the global food industry. Its portfolio of investments in cutting-edge, venture-backed companies provided widespread investor access to the future of food. Supported by a team with extensive experience in food technology and launching consumer food products, CULT was committed to being at the forefront of the food revolution.
Further Foods previously engaged Pilothouse, a leading digital agency and performance marketing company, to scale direct-to-consumer sales in the United States and planned to expand its marketing efforts into Canada. Noochies! pet snacks use a patent-pending freeze-drying process, ensuring a premium, cruelty-free, and eco-friendly product. The treats are high in protein, fibre, B vitamins, and fermented ingredients to support pets' overall health. Bmmune® exceeded industry standards for protein and amino acids, offering a viable alternative to traditional animal-based ingredients.
The Canadian petfood launch followed the successful introduction of Noochies! in the US market, where the products received positive feedback for their nutritional benefits and sustainable production methods. The product line will include supplements and nutritionally complete food for dogs and cats in the coming months.
Joshua Errett, Founder of Noochies!, noted that bringing Noochies! to Canada marked an exciting milestone. The treats offered meaningful health benefits and aligned with the growing trend towards responsible pet ownership and sustainable food sources.
"Expanding Noochies! into the Canadian market was a significant step for CULT," said Mitchell Scott, CEO of CULT.
"This launch broadened our reach and reinforced our commitment to sustainability and animal welfare.
"We are confident that Noochies! will resonate with Canadian pet owners seeking high-quality, ethical pet products," stated Scott.
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