UK | Last month Tesco donated 10p from every own brand Free From product sold during Allergy Awareness Week. Customers also had the opportunity to donate by rounding up at the till.
For the fifth year running, Tesco worked with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to help raise awareness and support clinical research into food.
For the last week in April, Allergy Awareness Week, the supermarket donated 10p from every own brand Free From product bought in stores and online to the Foundation.
All money raised goes towards helping Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.
In addition to the funds raised, the campaign's aim was to increase awareness about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.
Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.
“We’re thrilled that Tesco supported us for the fifth year running. Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies," said Tanya Ednan-Laperouse OBE.
"We know customers are concerned about the potential dangers of food allergies, so we are proud to be working with the Natasha Allergy Research Foundation to raise awareness and fund potentially life-changing research," said Oonagh Turnbull, Head of Health Campaigns at Tesco.
“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens.”
Natasha’s Foundation is committed to raising awareness and funds for critical food allergy research. But the real impact of the charity’s work lies in the lives it can change.
Millions of people live with food allergies in the UK and must navigate a world where seemingly simple acts, like grabbing a quick bite to eat, can become fraught with danger. It can affect anyone, at any age.
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