German discount chain Lidl is reportedly planning to open its doors Down Under in Australia.
Lidl, which recently beat Aldi to be named Grocer of the Year at the prestigious Grocer’s Gold Awards in London, is ranked as the fourth largest retailer in the world by Deloitte.
There have been reports that Lidl, with $128 billion in annual sales, has applied for a wide range of home brand trademarks and has been in contract negotiations with logistics suppliers as it prepares to make its move Down Under.
Lidl is seen as the chief competitor to discount chain Aldi, which came to Australia in 2001 and now holds nearly 11 per cent market share on the east coast, with 370 stores across the country.