HOOP, New Zealand's first fully integrated retail activation agency, has welcomed Ben Whitley, former CEO of Edwards and Co, as National Sales Manager.
With over a decade of experience leading consumer brands, Whitley has joined the team in a newly created, strategic leadership role. He will be instrumental in leading the launch of Hoop's new sales agency, a data-driven solution that will expand its offering to grocery and retail nationwide.
“I’m excited to lead the new sales team and to join an ambitious, data-driven agency that’s evolving to meet the changing needs of the grocery landscape,” said Whitley.
“We’ve selected a team of Sales Territory Managers who are experts in today’s data-first environment. I’m looking forward to leading this team as we introduce a new sales model that’s built to deliver real value to our clients.”
Whitley brings a wealth of leadership experience to HOOP, most recently as CEO of Edwards and Co. and a key part of its 2024 acquisition of New Zealand brand Cariboo.
Previously, Whitley was General Manager of Swisse Wellness for New Zealand, spending seven years progressing up the ranks at the company, from Territory Manager to senior leadership.
He will be responsible for leading HOOP’s new team of handpicked Sales Territory Managers, trained in modern sales strategy and equipped with real-time performance tools.
The launch of the HOOP sales agency, with Reckitt Essential Home Business as a foundational client, completes the company’s vision to be New Zealand's first fully integrated retail activation agency.
His in-house sales team will lead an innovative model that provides brands with the operational power they need to win in a rapidly changing market.
Gavin Nixon, Director of HOOP, was excited for the new strategic direction Whitley will bring to the business.
“Ben is a fantastic addition to the team, and he will play a critical role in building a high-performing sales team and launching our national sales strategy,” said Nixon.
Launching on the 1st of August, HOOP sales agency completes the company’s vision for a fully integrated retail services platform - the only one of its kind in New Zealand.
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