essano is introducing a brand refresh that banishes confusing jargon and targets key hair concerns head-on.
In an effort to demystify the haircare aisle and empower customers to shop with confidence, essano conducted in-depth consumer research and discovered that shoppers were confused and overwhelmed by the products and ingredients lists they encountered in the haircare aisle, leaving them unsure of which products were best suited to their needs.
Enter essano's sleek packaging refresh: a clean, easy-to-scan label gives consumers the straight-talk solutions to their top hair concerns. The new look makes it easier to see what hair types it is suitable for, the key ingredients and results they will deliver. On the inside remains the same salon-quality formulas using the most powerful natural ingredients and no sulphates that essano is known for. The right products to achieve your hair goals have never been simpler to shop!