FREE FRUIT INITIATIVE GOES VIRAL

Countdown

Countdown Botany recently ran a ‘free fruit for kids’ trial, which was noticed by The Hits NZ radio station who took a picture of it and posted it up on Facebook. The post has received over 100,000 Likes and been shared through social media over 15,000 times to date, which came as a pleasant surprise to the Countdown management team. “We are excited that our customers got in behind the trial of free fruit for kids in our Botany store, and we've definitely heard them!” said James Walker, national communications manager for Countdown.