FreshChoice has expanded its commitment to regional sports and local communities, signing on as the official Supermarket sponsor of Auckland FC.
The partnership brings together two brands dedicated to bringing local families together, while expanding FreshChoice's footprint in regional sports alongside its long-standing support of the Crusaders in the South Island.
Executive General Manager FreshChoice Tim Cartwright said joining forces with Auckland FC was a natural fit as both brands continue their growth journeys.
“Since launching in 2024, Auckland FC has shown incredible growth and momentum, and as FreshChoice continues on its own growth journey, partnering with a brand that shares our drive and commitment to local communities is a natural fit," said Cartwright.
“Everything we do at FreshChoice starts with our local communities. This partnership is really about showing up for the local people who support our stores every day. We’re excited to get behind the team, support the fans, and celebrate a fantastic season ahead together.”
Fans can expect to see the FreshChoice logo featured on the back of Auckland FC’s official training apparel, worn by players and available to fans.
The partnership will also bring local communities closer to the action through player appearances at FreshChoice stores, giveaways, and even an opportunity for a local grassroots football club to win a private training session with Auckland FC stars.
Auckland FC Chief Commercial Officer, Rafael Turnbull, said the club was delighted to welcome FreshChoice to its partner network ahead of the new season.
"We are thrilled to welcome FreshChoice as our official Supermarket sponsor. Their deep commitment to supporting local communities aligns perfectly with our values as a club," said Turnbull.
"Together, we look forward to connecting with our fans in new ways, from grassroots initiatives right through to game day."
The partnership takes effect immediately, with activations rolling out across North Island stores and online channels over the coming weeks. During the season, FreshChoice will host several exciting activations at Go Media Stadium, giving Auckland FC fans the chance to get to know the team’s newest sponsor better.
