Allison Yorston has been appointed the first-ever Chief Marketing Officer at Frucor Suntory as the business responds to increased demand for its range of beverages. Yortson has already led the expansion of V Energy's drink portfolio with the new V-Refresh ad campaign that features the beloved V Bugs. She will also be responsible for growing the range of BOSS Coffee.
"I'm proud to be taking the lead on our business' marketing and creative programs and playing a part in building our portfolio of relevant brands and products that our consumers can enjoy. The launch of V Refresh is a wonderful example of our marketing and innovation teams working together to create a brand-new beverage that delivers enjoyment for our consumers," said Yorston.
She has over 20 years of marketing experience in FMCG roles with leading manufacturers such as Unilever Australia, Arnott's, Fonterra, and Sanitarium Health Food Company.
"Whilst Frucor Suntory is a multi-national corporation, we have a strong local presence in Oceania, and I believe that local footprint – along with our amazing team culture, great work and consumer centricity – truly gives us an edge in understanding what Aussie and Kiwi consumers really want."
V Refresh Ad Campaign
