AUSTRALIA | The a2 Milk Company announced the appointment of Helena He as Chief Marketing Officer (CMO).
He has significant experience in the China infant milk formula (IMF) and vitamins, minerals and supplements (VMS) categories, and has both CMO and general management experience working with leading global nutrition and FMCG companies, including in Australia.
She will join a2MC from her most recent role as General Manager, VMS - Haleon China, where she spent the past five years based in Shanghai, leading the VMS category.
Haleon is a global leader in consumer health with a portfolio of brands in the VMS category, including Caltrate and Centrum. In her role, He had full business unit responsibility, including brand marketing, product innovation and sales execution.
Before her time at Haleon, she held senior executive roles at FrieslandCampina, one of Europe’s largest integrated dairy companies, a leader in the global IMF category, and a top- five brand in China with an extensive presence in Southeast Asia.
She gained seven years’ experience at FrieslandCampina, initially as CMO of the China label business, where she led the development of the successful Prestige IMF brand, and then as Managing Director - China & Hong Kong, with responsibility for the company’s international and cross-border business, including English label IMF.
She also spent 14 years at Kimberly-Clark in China and Australia, including eight years leading the Baby and Child Care business.
In the CMO role at a2MC, He will be responsible for leading the brand's strategic and creative direction, developing integrated marketing programmes, and leading consumer insights, science, and the innovation process to drive brand health, market share, and growth.
She will lead the global marketing and science teams and work closely with business unit leaders and regional marketing teams.
“Helena’s marketing and general management experience in the IMF category in China, combined with her deep knowledge of Chinese consumers and the infant, kids and adult nutrition categories, makes her an excellent fit for our business,” said David Bortolussi, Managing Director and Chief Executive Officer of a2MC.
“Helena will have a significant impact on our future brand development, innovation and growth.”
She will commence on the 23rd of February in Sydney, spending significant time in China and other markets.
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