New Zealand will become just the third country in the world to launch Heineken Light following a successful roll out in the United States and Taiwan. This new arrival from the Dutch brewing giant is in response to the changing needs of Kiwi consumers. Heineken Light is a 2.5% premium lager that offers a smooth drinking experience with a superior taste profile brewed using all malt to provide a flavoursome foundation.
“We are hugely proud to have produced a world first 2.5% Heineken Light to address the changing consumer tastes here in New Zealand. This premium Light beer is an exciting innovation for Kiwis which delivers on the uncompromising quality and taste that they have come to expect from Heineken,” said Heineken New Zealand marketing manager, Julia Imlah.
The launch of a 2.5% Heineken Light, however, is a world first for the brewer. Developed specially for New Zealand consumers, it meets the country’s legislative requirements for Light beer products to have alcohol content of 2.5% or below.
Heineken Light is the single biggest product launch for the brand since entering the New Zealand market in 1994, and will be available across the country from September 7th 2015.