FHA trade shows play a pivotal role in a business’ export marketing mix by offering a dynamic platform to showcase products, forge international connections, and explore new markets.
The diverse range of attendees, including buyers, distributors, and industry experts, allows businesses to assess demand, gather market intelligence, and tailor their strategies accordingly. By participating in FHA, businesses gain exposure to global trends, fine-tune their offerings, and align their products with the preferences of international consumers.
Why Choose FHA to Attend (or Exhibit):
FHA stands as a premier global event that brings together the entire F&B ecosystem, making it an unrivalled opportunity for both exhibitors and attendees. Businesses looking to attend can access a wealth of products, innovations, and industry insights all under one roof, facilitating efficient market research and networking.
Reach a large audience of potential customers: FHA attracts local and international visitors from all over the Asia-Pacific region. This means that you will have the opportunity to reach a large audience of potential customers who are interested in your products or services.
Learn about the latest trends in the industry: FHA is a great place to learn about the latest trends in the food and beverage industry. You will have the opportunity to see new products and technologies, and to network with experts in the field. This information can help you to stay ahead of the competition and to develop new products and services that meet the needs of your customers.
Build relationships with key decision-makers: FHA is a great place to build relationships with key decision-makers in the food and beverage industry. You will have the opportunity to meet with buyers, distributors, and other industry leaders who can help you to grow your business.
Whether you are looking to attend or exhibit, FHA is the perfect choice. It is the largest and most important show in the region, and it offers a unique opportunity to reach a large audience of potential customers, learn about the latest trends in the industry, and build relationships with key decision-makers.
How to Use a Trade Show to Make New Relationships and Boost Your Brand:
Trade shows like FHA offer a fertile ground to cultivate new relationships and amplify brand recognition. Exhibitors can engage with potential clients, distributors, and partners, fostering genuine connections that go beyond a transactional nature. Networking events, seminars, and B2B meetings provide opportunities to exchange ideas and explore collaborations. To boost a brand, exhibitors can focus on creating an inviting booth that reflects their identity, offering interactive experiences, and sharing impactful content through presentations or demonstrations.
Tips on Getting the Most Out of Attendance (or exhibiting):
For attendees, thoroughly research the exhibitor list, schedule meetings in advance and actively engage with industry frontrunners. Engage actively with exhibitors, ask questions and leverage on onsite event and post-event networking.
For exhibitors, design a booth that’s not just a space but an immersive experience. Equip your team with the right knowledge and resources to leave an indelible impression. Spark interest, ignite conversations, and convert leads into lasting partnerships. Utilise the event app that allows you to collect leads and follow promptly after the event
On-the-Ground Experiences - How a Brand Can Boost Exports, Comments from a Successful Exhibitor:
“The participation of all the attendees has enabled us to expand our brand awareness, due to their high profile and qualified competence. Without any doubt FHA-Food & Beverage is the biggest show to attend in Asia when it comes to the food-related industry.” - Giulia Eugaddi, Geofoods S.r.l (Italy)
“This is our first participation in an exhibition in Asia. FHA-Food & Beverage has been the perfect event for us to meet with our Asian clients and to further promote our company and products. Great work and support from the fair organiser. We will participate again next year.” - Miguel Romero, Europastry, (Asia-Pacific)
FHA trade shows serve as a vital cornerstone within a business’ export marketing strategy. FHA events offer a comprehensive experience for attendees and exhibitors alike, facilitating connections, brand elevation, and invaluable market insights that contribute to successful global expansion.
