Life Savers Are Back in Town!

RJ’s are delighted to bring Life Savers back to the NZ market.

After more than a decade out of the market,  research showed that kiwi’s still recall the brand with 60% total recall.  So far early sales levels have been strong as customers grab their favourite flavour. Launch media activity includes lots of excitement and sampling with a radio roadshow on the Edge through the month of November coupled with plenty of social media activity.

The new products include:

  • Fruit Tingles 34g
  • Fruit Pastilles 34g
  • Blackcurrant Pastilles 34g
  • Musk 34g
  • Fruit Tingles Multipack 4x 34g

Sales enquiries to admin@rjlicorice.co.nz.