RJ’s are delighted to bring Life Savers back to the NZ market.
After more than a decade out of the market, research showed that kiwi’s still recall the brand with 60% total recall. So far early sales levels have been strong as customers grab their favourite flavour. Launch media activity includes lots of excitement and sampling with a radio roadshow on the Edge through the month of November coupled with plenty of social media activity.
The new products include:
- Fruit Tingles 34g
- Fruit Pastilles 34g
- Blackcurrant Pastilles 34g
- Musk 34g
- Fruit Tingles Multipack 4x 34g
Sales enquiries to firstname.lastname@example.org.