Pak’nSave is launching an eye-catching promotional week for its Surf & Turf. The creative and media campaign celebrates this tasty ‘meatrimony’ through several different channels, including Tinder, radio, TV, digital, social, personalised celebrity PR and in-store POS, as well as “extensive and exclusive wedding coverage in Woman’s Day.”
“There was barely a dry eye in the house when we cooked up this little union,” said Stephanie Pyne, head of retail marketing, Foodstuffs NZ. “Pak’nSave has wanted to get meat and seafood together for absolutely ages. It’s a match made in heaven; delicious meatrimony, if you will.”
Pak’nSave Meat & Seafood Week will kick off on Monday 27 February.