Released as part of the Food & Grocery Council’s Leaders Series, the latest video focuses on trust and features Veronique Cremades, NZ country manager of Nestlé and new chair of FGC.
According to Cremades, trust is at the core of the food industry, driving consumers to choose a particular brand over another. Companies should therefore create a constructive dialogue with their customers to make sure they understand what they are buying. An important step towards this end, Cremades added, has been the introduction of the Health Star Rating scheme.
“We at Nestlé are very excited about the launch of the HSR system, that is providing in a very simple fashion more information for the consumer to basically choose the right food for them and their family,” she said. “I’m pretty excited to see that consumers will be able to shop by the stars and understand the value proposition that is on the market for them, and make the right choice for better nutrition.”
Speaking of food science, Cremades said that the food industry is updating its product design to offer more nutritious options. The evolution goes beyond mere nutrition, though, and has everything to do with embracing a better lifestyle, being active, networking and reaching happiness.
“It starts with nutrition, because when your body functions well everything is well in your life. But it’s beyond nutrition. We believe wellness is the key, so we believe it’s all about health and wellness.”
After Geoff Shaw of Saturn Group and Sharna Heinjus of Kimberly-Clark, Cremades is the third FMCG leader to share her ideas and thoughts with the industry.
“Veronique’s comments as a senior CEO in the food industry are timely and important,” said Katherine Rich, chief executive, FGC. “Leasing the New Zealand Choose Wellness project, which has focused on providing more consumer information, reformulating food products and presenting information on appropriate portion sizes, Nestlé demonstrates again why it’s such a respected global leader in health and wellness.”
Watch video here: