Countdown has been awarded gold, silver and bronze at the latest NZ Direct Marketing Awards for its myCountdown personalised email programme. Additionally, the company has taken home the coveted Keith Norris - Direct Marketing Organisation of the Year award, which recognises insight-driven direct marketing campaigns that connect with customers and generate business results.

MyCountdown was launched in 2014 to offer a tailored communication of Countdown’s over 5,000 weekly specials, as well as other local store information. Based on customer preference and transaction data, the programme was also awarded a gold of Excellence in Data Strategy. Moreover, the chain received a silver Channel Award for its email marketing, and a bronze Industry Award in the Retail category.

“We’ve worked extremely hard to use data to start the right conversations with new customers, and deepen conversations with those who already shop with Countdown,” said general manager marketing Bridget Lamont. “No matter who the customer is, every communication has to, first and foremost, respect that person and be relevant to his or her life.”