A glass of milk has been a Kiwi favourite for years. But now milk has fallen out of favour, with Kiwis consuming 1.2 million fewer glasses yearly.
Data has shown that dairy milk consumption has declined by 5.6 million litres over the last two decades. Given its status as a superfood, this could impact the intake of vital nutrients.
“Considered a nutritious (nutrient-packed/dense) whole food, milk contains protein, Vitamins A, B2, B12, Calcium, Phosphorus, Potassium and Zinc. Despite this and being affordable and accessible, Kiwis are choosing processed food and drinks over real milk,” said Angela Berrill, director of ABC Nutrition.
“It’s alarming that more fizzy drink is being sold in some New Zealand supermarkets than milk. Milk is a high-quality source of essential vitamins and minerals, and this decline in consumption means we can be missing out on these crucial nutrients.”
She said its simplicity has been its real power since just 250ml of milk provides a third of the daily calcium, 8g of protein and around half of the daily vitamin B2.
Families remain the biggest consumers, with millennials and older Gen Zs declining most.
Milk is crucial in helping teens and young adults reach their maximum bone density. While height growth may stop by the late teens, bone density continues to develop until around age 25, making calcium intake essential.
With a significant drop in consumption among millennials and older Gen Zs, there has been a growing concern that this generation may not maximise their bone development, potentially impacting their bone health later in life.
Young New Zealanders must ensure they get the nutrients they need to build a strong foundation for future health. It is a nutritional powerhouse and has been an important part of a healthy diet, especially during the critical years of bone development.
"Young adults need to remember that calcium, which milk is an excellent source of, is crucial for building strong bones and teeth, maintaining muscles, and supporting overall body health during this vital stage of life," added Berrill.
"But the benefits don't stop there—milk also provides energy, supports growth and development, heart health and immune function, and evidence suggests that milk may help reduce the risk of serious health issues like type II diabetes, osteoporosis, heart disease, and hypertension. For New Zealanders looking to invest in their health, a glass is a simple yet powerful choice."
The New Zealand Ministry of Health has recommended at least two and up to four servings of dairy per day (depending on sex, age, and stage).
“Milk is naturally nutrient-packed, providing so much goodness in every glass. The next generation of Kiwis must benefit from nature’s ultimate nutritious beverage.”
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