New Plant-Based Pie Launches

Introducing the new 200g Vegan Buttery Chick’n pie from The Baker’s Son. Traditional spiced curry with tender chunks of plant-based chick'n enclosed in golden vegan pastry. Made from 100% plant-based ingredients and has been certified Vegan by the New Zealand Vegetarian Society.

The new Vegan Buttery Chick’n pie comes on the back of the highly successful launch of the Vegan Mince & Cheddar pie last year, which is currently the brand’s top-selling pie in the range. The Vegan Buttery Chick’n pie already has a strong following from not only vegans, but also vegetarians and ‘flexitarians’ alike, going viral across many social media pages. This product will complement the Vegan Mince & Cheddar pie and will add to overall sales of its range and the chilled category.

In addition, to meet the demand of a Family size vegan pie, the team at The Baker’s Son have made its Vegan Mince & Cheddar in a 750g Family size pie.

“We have revamped our existing family pies too which are Angus Mince & Cheese and Angus Steak & Cheese pies. The great recipes remain the same but are now in a more convenient 750g size and with a price point that makes them more affordable to families. They offer a more competitive RRP, our previous family pie was $18.99, the new and improved product is $14.99, a saving of $4,” said Ali White, marketing leader at The Baker’s Son.

The Baker’s Son range will be available from New World, PAK’nSAVE and Countdown stores nationwide and can be found in the chilled section.