Who says being reusable and environmentally friendly can't be gorgeous? New World has launched a collectible campaign for Christmas with stunning European Spiegelau glassware.

"There are so many ways we reward our loyal customers as we head into Christmas with great product, fab value and our wonderful service - but we're also adding the sparkle of European Spiegelau glassware to the mix," said Pippa Prain, head of marketing for New World.

"It's reusable, premium quality and should there be an accidental wine spill disaster at the Christmas dinner table, it's 100 percent recyclable. For every $20 spent in store, customers can earn points towards a glistening collection of wine, beer, champagne and drinking glasses made in Europe."

The promotion comes hot on the heels of the New World Wine Awards - where customers can now get their hands on a slew of gold medal winners for under $15, $20, and $25.

"Our award-winning wines will look absolutely tip-top in these glasses, as will the incredible selection of beer, cider, juices and sparkling waters available in-store."