Kellogg’s Nutri-Grain cereal is repositioning itself away from ‘Iron Man Food’ towards celebrating individuals who live ‘unstoppable’ lives.

The new brand positioning reflects insights gained through a Nutri-Grain and mental health service study that found more than half of Australian teenagers give up on their goals before achieving them. The new campaign includes long and short form content, supported by TVCs, digital, online, PR and social executions.

The branded content series will feature a number of inspiring stories to be released over the coming weeks, each dramatising the new brand belief: ‘The only limits are those you place on yourself’.

Supermarket group Sainsbury’s is to start opening branches of its own bank in stores, it has been revealed.

Sainsbury’s makes about £60 million annual profit from its banking arm, which offers credit cards, savings accounts, loans, insurance and foreign currency.

Its products can be applied for online or by telephone, but later this year customers will be able to find branches in selected stores.

Banking trials are likely to emerge towards the end of the year. The banking plan is likely to be the first step in a fresh push for the group’s financial services arm – including the introduction of mortgages.

Highlighting its ambitions, the food retailer has severed ties with Lloyds Banking Group, its initial partner, and this year moves to its own IT systems, a step that will give the group greater freedom to develop Sainsbury’s Bank.