Packaging breakthrough makes a circular economy an immediate opportunity for New Zealand.

Figures from Nielsen’s latest research is clear; 73% of consumers would change their buying habits to reduce their impact on the environment, but supply has a lot of catching up to do.

Creating a Circular Economy is the ideal sustainability solution but, as it stands, the recycling of black plastic food trays in New Zealand is anything but circular. Currently, black rPET food trays pass undetected through the scanners in Contour Packaging's recycling plants and straight into landfill. Clear rPET trays are an alternative, but their production traditionally requires a greater percentage of virgin plastic than black trays.

Consumers seek sustainability 

Products and brands that align with customers sustainability values will capture and grow sales.

New Zealand packaging suppliers, Contour International have the toolkit.

Contour International is proud to announce a packaging breakthrough for New Zealand. DETECTA; an advanced black rPET food tray that is made from up to 100% recycled material and is detectable by the Near-Infra-Red sorting equipment in NZ Recycling facilities, making it 100% recyclable.

The first circular-economy black rPET food tray in New Zealand.

“This has the potential to divert countless tonnes of black plastic from ending up in landfill each year," said John Smith, Contour International

“DETECTA Trays are a uniquely formulated black rPET food tray which is fully recyclable, can be seen, sorted and recycled by Material Recovery Facilities (MRF’s) with existing Near Infra-Red (NIR) equipment, providing the first real possibility of a circular economy for black RPET plastic packaging," said Packaging expert, John Smith of Contour International.

"DETECTA is the key to enabling the environmental benefits of recycling black plastics to be fully realised. This has the potential to divert countless tonnes of black plastic from ending up in landfill each year. DETECTA Trays are also made from up to 100% recycled materials, making this product as environmentally friendly as possible. Contact us for more details about DETECTA rPET trays, tray sealing equipment and the automated packaging lines to seal, weigh and label them.”

Lead the way 

DETETCA is a breakthrough plastic that makes truly recyclable black food trays a commercial reality for smart FMCG brands. The brands that lead the charge will gain an immediate competitive advantage.

“DETECTA rPET food trays are made of up to 100% recycled PET, and are fully detectable and recyclable in NZ recycling plants. “

The trays are commercially viable, food-grade certified and immediately available for New Zealand businesses exclusively through Contour International.

Set your business apart with sustainability and contact Contour International today