Sarah Jessica Parker Teams Up With Invivo Wines

Award winning actor, producer, designer and entrepreneur, Sarah Jessica Parker is launching a new rosé wine this winter with Kiwi winery Invivo.

Available in New Zealand from mid-June, this premium rosé – Invivo X, Sarah Jessica Parker Rosé – comes from the South of France and has been crafted in partnership with Sarah Jessica Parker, the founders of Invivo and a family winery in Provence.

“Blending the rosé was an experience I never thought I would be participating in and was not only great fun but, as always with my partners at Invivo, informative, surprising, delicious and wonderfully satisfying. I am so looking forward to adding it to our collection of wines," said Sarah Jessica Parker.

The rosé comes hot on the heels of Invivo X, SJP Sauvignon Blanc, SJP’s first wine collab and one of 2019’s most successful global wine launches with huge retailers such as Costco (US), Bevmo (US), Albertsons (US), Sainsbury’s (UK) Supervalu (Ireland) stocking the brand. Mike Osborne, Founder and Executive Vice President of major US retailer describes the wine as “one of their most successful launches ever.”

The final rosé blend was selected by SJP and Invivo over an afternoon of tasting and assessing in New York City last December and the result is a new rosé that can be taken very seriously, but is also very seriously fun.

“Invivo X, SJP Rosé is a gorgeous shade of blush pink in your glass, which is what will initially draw you in, but it’s the taste that will bring you back for more. The aroma profile invokes clear rose petals and bright summer berry characters, wrapped in a minerality that makes this wine exceptionally fresh. SJP Rosé is full bodied with great complexity and elegance, delicious on its own or with a range of cuisine," said Invivo's winemaker Rob Cameron.

The grapes come from a vineyard in Provence from a family winery “Vins Chevron Villette” located in the famous ‘Golden Triangle’, situated in Saint Tropez, inland between Puget‐Ville, Les Arcs and Le Thoronet Abbey, which was built in the late twelfth and early thirteenth century. The Invivo X, SJP Rosé is all about expressing the very best of these Provence vineyards that Invivo sources from. With cutting‐edge technology and a ton of winemaking experience, the vineyard also strives to be eco-friendly by running the winery almost entirely on solar energy. Watch this video from the vineyard where the rosé wine was sourced from:

The critics at Wine Orbit closer to home in New Zealand have already given Invivo X, SJP Rosé 94 points and 5 stars.

“This is instantly appealing on the nose showing grapefruit, crunchy apple and nectarine characters with a hint of sweet raspberry. The palate delivers terrific fruit intensity and vibrancy, combined with fine texture and bright acidity, finishing delightfully long and refreshing. At its best: now to 2022," said Wine Orbit critics.

This is the second release in the Invivo X, SJP Wine Collaboration following Sarah Jessica Parker’s award winning Sauvignon Blanc, which launched worldwide in September 2019 and received a Gold medal and 95 Points at the New World Wine Awards 2019, a Gold at the New Zealand International Wine Show 2019 and a 90 Points rating from Wine Spectator along with numerous awards from the world’s largest wine competitions.