SEALORD has marked the start of the hoki season with New Zealand’s first virtual experience. Held at the Downtown Shopping Centre in Auckland, Sealord created an interactive augmented reality experience which included sharks and schools of hoki.

“We can’t take everyone out on our boats to see how we look after the sea, but we can bring the sea to the people,” says Sealord CEO Graham Stuart.

Sealord hoki is sustainable and meets the requirements of the internationally recognised MSC (Marine Stewardship Council) certification.

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