According to Market Research Future, the oat milk industry will have one of the fastest-growing markets for plant-based milk alternatives.
Propelled by increased consumer consciousness around animal products and plant-based lifestyles such as veganism, the market is estimated to grow to USD 7.8 billion by 2030, with a compound annual growth rate of 7.2 percent.
Oat milk contains a higher vitamin D level than dairy milk, which has several health advantages, including improved immune, bone and dental health and strength, and is an excellent fibre source. The popularity of milk is driven by health-conscious shopping and veganism.
Manufacturers have developed a range of oat milk flavours to attract a border consumer base, including chocolate, vanilla, and cocoa. Second, oat milk is the preferred plant milk for baristas, and consumers continue to opt for oat alternatives for their coffees, further pushing the product’s popularity and consumption.
In addition, the versatility of oat milk makes it an appealing product for manufacturers to experiment with to provide products matching consumer demand for plant-based alternatives, including plant-based protein powders.
Europe is expected to have a staggering compound annual growth rate of 35.9 percent between now and 2030, with Asia Pacific and North America closely behind.
As consumer interest in environmentally conscious products increases, so does the opportunity for plant-based products like oat milk.
