The Warehouse Group has announced the formation of MarketMedia, a new unified retail media network that will allow suppliers and advertisers to directly engage with New Zealand’s largest integrated retail audience across The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7.
“We are very excited to announce the formation of our integrated retail media network MarketMedia, as well as our first retail media agency partnership with Omnicom,” said Jonathan Waecker, The Warehouse Group Chief Customer and Sales Officer.
“MarketMedia gives suppliers and advertisers direct access to millions of potential customers based on real-time shopping and behaviour, combining a holistic customer view with measurable results, closed loop targeting, and performance insights that can be linked all the way through to transactions. For our customers, we will be able to provide better shopping experiences and recommendations that are right for them. For suppliers and our advertising partners, we’re able to provide a powerful way to grow their business.”
The announcement comes as the FY22 results reported digital media revenue sat at $20.9 million across the family of brands, up 23 percent from last year.
“As the premier communications group in New Zealand, Omnicom is well placed to support The Warehouse Group in building a world class retail media network,” said Peter Horgan, CEO of Omnicom Media Group Australia and New Zealand.
