A group of Greytown residents are at odds with the South Wairarapa District Council over its decision to grant two non-notified resource consents to FreshChoice, concerning the erection of a large sign on Main St and the demolition of a house to extend the store’s carpark.
According to the council, the proposal's adverse effect were 'deemed to be less than minor', therefore the application could be processed on a non-notified basis. Friends of Historic Greytown, however, have threatened to challenge the decision to the High Court. 

“Our major concern is that the community needs to be notified about potential developments that could have a detrimental effect on our town,” said Diane Reid, Friends of Historic Greytown. “The character and charm of the historic heritage precinct is a major drawcard for visitors and locals alike.”

FreshChoice Greytown owner Chris Ward said that he had followed the rules; the store has been designed with a suitable facade and Ward has even asked Progressive Enterprises the opportunity to redesign the sign.
“Greytown is unique and it needs to be treated ever-so-slightly differently from the norm,” he said, adding that his store employs over 70 people and a serious investment in visibility would positively affect the community as a whole.