Global drinks brand, 7UP, has announced its first brand refresh in seven years, hoping to add moments of ‘UPliftment’ to the everyday. The new identity comes with the slogan ‘New Get Up, Same 7Up’ but keeps the signature green colouring in the imagery. The fresh new design is revitalising and better showcases the freshness and unique taste of the drink.
“UPliftment is a concept that resonates with people globally. Our new visual identity for 7UP was inspired first and foremost by the brand's creation of moments of UPliftment throughout its history. The PepsiCo Design & Innovation Team created a bright and confident visual identity system that will echo across cultures, regions, and languages. The new 7UP features the brand's signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy,” said Mauro Porcini, SVP & Chief Design Officer of PepsiCo.
Comedy will be used throughout the promotion and marketing of the new brand image, as it is able to make consumers feel instantly uplifted.
"We're excited to shine a light on our international positioning and reveal our visual identity system to the world. 7UP has always provided people with refreshing UPliftment through consumption and that's why it feels like a natural fit for us to drive this narrative forward and center UPliftment within everything we do. With this announcement, we are also showing our commitment to grow our 7Up Zero Sugar range and accelerate the reduction of added sugar across the brand portfolio to meet our consumers demands and preferences. We've got one brand with two great product offerings, and we can't wait for the world to see what else we have planned,” said Eric Melis, Vic President Global Brand Marketing at PepsiCo.
7Up is available in 76 markets and has delivered double-digit growth for the last two years. The new visual identity system will be rolled out world wide from March 2023, starting with markets in Bangladesh, China, Egypt, India, Ireland, Latin America, Pakistan, Saudi Arabia, UK, and all of Europe.
