AUSTRALIA | Australia’s favourite gelato, Aussie homegrown Gelato Messina, is back in customers’ trolleys, churning out two brand-new, Woolworths supermarket-only flavours.
Made of pure Willy Wonka-level indulgence, the P.B. Peanut Butter Fudge & Praline and Super Flan are now exclusively available nationwide in Woolworths’ aisles and online.
The P.B. – Peanut Butter Fudge & Peanut Praline is a take on one of its most famous peanut butter specials, creamy peanut butter gelato swirled with house-made praline and rich peanut fudge.
As one of Gelato Messina’s most popular in-store flavours, the Super Flan features a vanilla custard gelato that is rippled with Messina’s in-house dulce de leche, made using traditional Argentinian methods.
All inspired by Messina’s best-selling flavours and specials in their stores, each 475ml ‘pint’ is packed with Messina’s signature mix-ins and artisanal ingredients.
They add to Messina’s existing five flavours in Woolworths, which launched last year – Pistachio Praline, Tiramisu, Dulce de Leche, Hazelnut Praline and Dulce de Leche and Robert Brownie Jr, which became one of the supermarket giant’s best-selling frozen dessert lines.
“Expanding into Woolworths has allowed us to share our passion with more Australians, while staying true to our roots,” said Gelato Messina founder Nick Palumbo.
“Gelato Messina has always been about quality, creativity, and making people happy, and pushing the boundaries of flavour and quality.”
Giving an edible nod to its early days, the new packaging’s vibrant streetscape characters are created by Bondi-born, New York-based artist Jeremyville, the same hand behind the murals in the original Darlinghurst Messina store.
The new Woolies’ exclusive is a major milestone for the business, celebrating its 20-year journey from a single Darlinghurst store to a household name.
“It's been a great partnership to bring the iconic Messina brand to Woolworths shoppers,” said Woolies’ Freezer Merchandise Manager, Danielle Smith.
“Our customers have loved the ice cream flavours, particularly Pistachio Praline, and we're excited to bring even more options to store this week with these two new flavours.”
