Coca-Cola and OREO have launched their first-ever campaign as “besties” to launch two exclusive and limited-edition products.
The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition were inspired by “besties” worldwide to celebrate friendship while enjoying these products.
Best friends often combine their very best traits, making each other even better, which this new partnership has brought to life for Australian and New Zealand consumers.
The new launch will only be available for a limited time and will offer unique experiences celebrating the magic of teaming up with a best friend.
“Coca-Cola Creations is all about infusing the iconic Coca-Cola brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the Real Magic of Coca-Cola,” said Kate Miller, Senior Marketing Director at Coca-Cola South Pacific.
“Coca-Cola OREO Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences.”
The campaign has created an immersive digital experience, inviting Australian and New Zealand fans to activate the ‘Bestie Mode’.
Created in partnership with Spotify, the OREO and Coca-Cola brands unveiled the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
“At OREO, we pride ourselves on taking our customers on a delightful journey by bringing innovation and playfulness into our delicious cookies,” said Ben Wicks, Vice President of Marketing – Australia, New Zealand.
“We are excited to unveil our latest innovation, OREO Coca-Cola Sandwich Cookie, which results from an exciting collaboration that pushes the boundaries of flavour innovation to captivate consumers' taste buds and imagination.”
By scanning Coca-Cola and the OREO brand products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences. Spotify Free users can also access the experience via on-platform promotion.
Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their best friends. A playlist will be generated with combined music preferences for them to enjoy.
Both products feature a captivating design and sleek packaging, adorned with distinctive OREO cookie embossments and stacked Coca-Cola bottles. With each sip of the Coca-Cola OREO Zero Sugar Limited Edition, fans can savour a refreshing Coca-Cola taste with flavourful hints inspired by OREO cookies.
The Limited-Edition OREO Coca-Cola flavoured Sandwich Cookies have been embossed with Coca-Cola cookie designs, including red sprinkles in the creme filling.
The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available this September across major and independent retailers in Australia and New Zealand.
The frozen variation of Coca-Cola OREO Limited Edition will also be available in Australia at participating Macca’s restaurants and via the MyMacca’s app.
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