USA | Ore-Ida, the inventor of Tater Tots and a brand that has been serving up golden, delicious potatoes to American households for more than 70 years, has shaken up salad bowls everywhere with its latest launch.
CrouTots, inspired by #SaladTok and the cultural obsession with adding a side of fries to any salad order, bring crunchy potato goodness to salads, reinforcing that leafy greens don’t have to be boring and making it easier than ever to turn everyday salads into irresistible, flavourful meals.
With a satisfying crunch and savoury flavour, CrouTots transform any bowl of greens into something worth eating. With 77 percent of Americans making mealtime decisions based on trending online content, Ore-Ida is bringing one of social media’s most unexpected salad hacks straight to the table for a limited time.
“For over 70 years, Ore-Ida has been bringing golden, crispy potatoes to tables across America,” said Casey Turro, Director of Marketing for Ore-Ida.
“When we saw fans swapping croutons for Tater Tots on social media, we knew we had to make it official. With CrouTots, we’re taking that idea to the next level, giving salads a craveable potato crunch only Ore-Ida can deliver.”
From a classic Caesar to a spicy taco salad, Ore-Ida CrouTots turn everyday greens into the main event - whether you’re trying a viral recipe from social media or creating your own at home.
With endless ways to mix, match and customise, this new topping makes it easy to reinvent salads in creative, fun ways that go beyond the basics.
Ore-Ida has always been about bringing excitement to the table through the fluffy, warm potatoes families know and love. With greens taking over social feeds and dinner tables alike, the brand saw an opportunity to reimagine a classic topping in a way only the inventor of the Tater Tots could.
CrouTots make salads worth eating again and prove that mealtime can be both fun and flavourful. Fans can get their hands on CrouTots available exclusively through Gopuff in NYC, Los Angeles, Chicago, Atlanta, and Pittsburgh, while supplies last.
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