USA | Kraft Heinz has introduced pancake-inspired IHOP syrups, making breakfast as delicious as dining out at home.
The classic combination of IHOP pancakes and syrup has long been a favourite among breakfast lovers, with IHOP selling more than 400 million pancakes annually.
With the introduction of the Original and Butter Pecan syrups to grocery shelves, it’s easier to bring the flavours from IHOP restaurants and enjoy them with your home-cooked breakfast.
The syrup aisle is ripe for disruption as category players have remained consistent for over 60 years, resulting in limited innovation and the lack of modern flavour profiles.
As the number one player in condiments worldwide, Kraft Heinz joined efforts with breakfast expert IHOP to disrupt the breakfast aisle with delicious syrup for pancakes, waffles, and French toast. These syrups also do not contain high fructose corn syrup and feature iconic flavours.
"At Kraft Heinz, we’re committed to making the lives of our consumers delicious, and we’re doing just that through our partnership – bringing its indulgent syrups to grocery stores nationwide so that fans can elevate their homemade breakfasts,” said Danielle Coopersmith, Associate Director of Marketing at Kraft Heinz.
“Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop syrups for retail was simply a no-brainer,” said Candice Jacobson, Executive Director of Brand Communications at IHOP.
“Our purpose at IHOP is to serve more joy to more guests every day, and offering syrup at retail allows even more guests to experience that joy at home and in our restaurants.”
IHOP syrups are the first breakfast innovation within Kraft Heinz’s Taste Elevation platform. They focus on flavour enhancement and represent 41 percent of the company’s global portfolio.
Following the introduction of IHOP coffee to grocery aisles, the launch of the new IHOP Original and Butter Pecan syrups show continued growth for the company.
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